Case study · 2026 · Fragrance
Blossom
Eau de Parfum
A complete launch campaign — art direction, identity, packaging, casting and film — produced with generative AI directed frame by frame. Not a single image left to chance.
01 · The brief
Generative AI, directed with a firm hand.
Blossom is a bright, floral fragrance, and it needed a visual world to match: delicate, warm, quietly luxurious. The challenge was never “generating images with AI” — it was holding absolute brand consistency across dozens of pieces.
Every shot was built with full control over color, framing, light and material: our own references, iterated prompts, manual retouching and a final color grade. AI accelerates; direction decides. That balance is the whole project.
02 · Identity & packaging
Two caps, one flower.
A full brand system — logo, clear space, palette, type and pattern — carried onto a fluted bottle in two finishes: sculptural and functional.
03 · Casting & wardrobe
One consistent face across every shot — generated and refined into a believable, repeatable campaign actress. Real skin, a warm gaze, floral chiffon wardrobe matched to the fragrance.
04 · Social
Three vertical cuts for Instagram.
9:16 reels derived from the film, built for feed and stories.
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