Case study · Spec spot · 100% AI
SteamPig
A fictional commercial for a steampunk-noir world where a grizzled, goggle-wearing pig rules a rain-soaked neon back-alley. Every frame, voice and note generated with AI — directed end to end by amstudio.
01 · The idea
One pig. One alley. A whole world, hallucinated.
SteamPig is a self-initiated spec commercial: a tongue-in-cheek beverage ad set in a grimy cyber-steampunk market. We wanted to prove that a single small team can direct a fully-realized branded film — character, environment, product, motion and sound — entirely through generative tools.
Everything you see and hear was generated with AI and then art-directed, edited and graded by amstudio: the hero character and his welding shop, the rain-soaked alley, the neon signage, the fictional drink, the voiceover and the score.
02 · The character
Meet the mechanic.
A bruiser in a patched leather jacket, brass welding goggles and reinforced gauntlets — half backstreet engineer, half neighbourhood legend. We locked his look across dozens of generations to keep him consistent shot to shot.
03 · The world
Rain, neon and rust.
Everything in SteamPig's alley leans into a wet, oxidised, over-lit noir: slick cobblestones, dripping pipework, brass fittings gone green with age, and shop signs buzzing in electric magenta and cyan through the fog. Nothing is clean — every surface has a story of rust and repair.
The character himself had to survive that same treatment without losing his silhouette, so we locked a full turnaround early: same jacket wear, same goggle glint, same posture, from every angle and expression.
BeachWorkshopDrag the handle — same reclining pose, two different worlds.
04 · The product
A drink that never existed.
The hero product is an invented electric-purple soda — logo, packaging and key art all generated, even down to the fictional alien script on the label. Proof that a full brand world can be conjured before a single real can is ever printed.
05 · The pipeline
STEP 01
Concept & look
Character sheets, palette and world bible generated and curated.
STEP 02
Stills & frames
Key frames locked for consistency across shots.
STEP 03
Motion
Frames animated to video, then edited and colour-graded.
STEP 04
Sound
Voiceover, foley and original score generated and mixed.
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